#veromodaxlily

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We’re very excited to announce that the new face of VERO MODA is Lily Allen!

“Working with Lily Allen was a very obvious choice for us,” says Thomas Bay, head of marketing at VERO MODA. “Our customers are fashion-conscious and independent young women, who want to dress true to their own style and have fun while doing so. Lily Allen embodies this attitude and is very much a self-made woman who has gone a long way by simply being who she is. This attitude has a strong appeal to us, and is very much how we engage with the world as well.”

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Behind the scenes

Lily Allen’s rock’n’roll attitude, her sense of style and her outspokenness will be integral to the campaigns and to working with VERO MODA. It’s going to be a year of fun, fashion and style, and at VERO MODA, we can’t wait to show you the results of this partnership!

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The association with Lily Allen will be visible in VERO MODA shops and on all the brand’s platforms from August 2015, and will be both creative and vibrant.

 

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